Making of a “Great” Headshot

Key Factors to a Great Headshot

A great headshot is one that effectively captures the essence of a You and conveys a sense of your personality, professionalism, and approachability.

Clarity

A headshot should be clear and sharp, with the your face and features in focus.

Lighting

The lighting should be flattering, with no harsh shadows or overexposed areas.

Expression

Your expression should be natural, relaxed, and confident, reflecting your personality and character.

Making of a Great Headshot

Wardrobe

Your clothing should be appropriate for the context in which the headshot will be used, and should complement your complexion and features. You might want to leave the floral shirts at home.

Background

The background should be simple and unobtrusive, with no distracting elements that could detract from the subject. Your want all the attention on you, nothing else.

Post-processing

Any post-processing of the headshot should be minimal and subtle, with a focus on enhancing the natural beauty rather than altering your appearance. Remember, this is headshot photography for real people, not fashion photography.

Ultimately, a great headshot comes down to the facial expression. The background could be a crime scene, the clothing could be on fire, but if the expression is spot on, then we have something. People connect with people, not their clothes nor the background. Your facial expression trumps everything else.

David McNaney, professional headshot photographer and facial expression coach.

Written by David McNaney

David McNaney is the founder and lead photographer at Chicago High-End Headshots, where he helps professionals show up as their most confident, competent, and authentic selves through expression coaching and modern, high-end imagery.

But beyond the camera, David is a husband, father, and mental health advocate. He believes in showing up fully for his clients, his family, and anyone who might need a little extra belief in themselves. Whether he’s guiding a client through a vulnerable on-camera moment or supporting his daughters in their bold, compassionate journeys, David is driven by a quiet mission: coaching people into a more empowered version of how they see themselves, and how they’re seen.

He’s not just building a photography business. He’s trying to make a small, meaningful dent in the universe; for good.

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Perfecting Your Professional Headshots: What to Wear for Maximum Impact